OUR Co-Workers'
BULLETIN
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VOL. V. Number 5. October 27, 1944
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Published every little while to keep our Co-Workers
informed of the program, the problems, and the future
plans for carrying on God's work in these closing days
of this age; -- broadcasting "The WORLD TOMORROW"
publishing The PLAIN TRUTH magazine and other Gospel
literature. HERBERT W. ARMSTRONG, Box 111, Eugene, Oreg.
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"WORLD TOMORROW" PROGRAM NOW ON 100,000-WATT STATION!
THINK of it! The largest super-power radio stations in
the United States are 50,000 watts. Most United States stations
are licensed to use 250 up to 5,000 watts. But on the Mexican
border, in Juarez, Mexico, just across from El Paso Texas, is a
super-power station of 100,000 watts of power--double the power
of America's strongest stations.
Beginning last Sunday night, "The WORLD TOMORROW" program
is being sent out over the North American continent by the
tremendous power of station "XELO" 800 on your dial.
THE WEEK'S BEST TIME!
Not only that! Almighty God miraculously opened up to us
on that station of tremendous power the very best TIME of the
whole week--the time when more people are listening than any
other--8 o'clock Sunday night! Never before have we been able
to secure such a favorable and valuable time on any station. This
is known in radio circles as the very BEST of the "A" time. For
instance, the highest-priced radio time in America is station WABC,
New York. Since few of our Co-Workers have any conception of the
cost of radio time on these super-power stations, it will be
interesting to read their rates, as published in "Radio Advertising
Rates & Data Book" by Standard Rate & Data Service, used by all
advertising agencies and large purchasers of radio time. "A" time
is 6:30 to 10:30 PM on station WABC, Columbia's great key station
in New York where so many CBS programs originate. A half hour on
this station between these hours costs $810. Class "B" time, when
check-ups prove fewer people are listening--6 to 6:30 PM week-days
and 12 noon to 6:30 PM Sundays, costs $600 for a half hour program.
Still fewer people would be tuned in during Class "C" time, 9 AM to
6PM week-days, and 9AM to noon Sundays, and 10:30 to midnight
daily, when the rate for 30 minutes is $405. Class "D" time,
midnight to 1AM, and 6 to 9AM, costs $300 for 30 minutes, and Class
"E" time, 1AM to 6AM, when most people are sleeping, costs $90.
Of course a station like WOAI, San Antonio, which carries
our program at 11:PM Sunday nights, altho it has the same power--
50,000 watts--charges much less because it is a smaller city and
far less populated territory, altho at that hour of night because
of its location near the center of the United States, it is heard
over MORE TERRITORY than any New York station. But even there we
could not afford the high-priced "A" or "B" time. The rate at
11:PM is only one-fourth as much as during the "A" time.
But 8:PM is considered the very BEST of the most expensive
"A" time, when the largest possible audience is listening. It
seems it is just a MIRACLE that God has opened to us that best time
--when probable ten times as many people will hear the Message as
would hear it at 11:PM--on the most powerful station in, or on the
border of the United States! Naturally this is costing us
considerably more than we have ever paid before for time on any
station--and yet the rate is exceedingly low for that time on a
station of that tremendous power.
8 O'CLOCK, AT 800 ON YOUR DIAL!
Another wonderful thing about this time, it makes it SO
EASY to remember both the TIME and the location of XELO on the
dial. This station has an internationally-clear channel. By
treaty between the U.S. and the Government of Mexico, no station
in the United States can use that frequency--800. This permits
the super-power of XELO to send our Message all over the United
States. And the TIME, and the number on the dial, are BOTH THE
SAME NUMBER--8:00 o'clock, at 800 on the radio dial!
Frankly, when God opened this great opportunity, I could
not see how we could accept it. Comparatively low as the rate
offered us was, yet it is considerably more than we pay on any
other station, and it seems that hardly enough money comes in now
even to pay the stations we have been on. At just this time
station KMA changed our time to an undesirable time, and had
notified us of a substantial increase in rates to take effect very
soon. So we dropped KMA in order to go on this great 100,000-watt
station. However, we were only paying there about one-fourth as
much as XELO is costing. SO IT ALL DEPENDS UPON A SUBSTANTIAL
INCREASE IN TITHES AND OFFERINGS FROM OUR CO-WORKERS, WHETHER WE
ARE ABLE TO HOLD THIS WEEK'S BEST TIME ON THE MOST POWERFUL STATION
COVERING THE UNITED STATES. Write your friends and relatives
everywhere to tune in--800 on he dial, 8 o'clock Sunday nights
(mountain time)--which is 7:PM on the Coast, and 9:PM in the
middle-west. And please pray earnestly with us, that God will
supply the need, that we may continue to follow where He has opened
the way and led.
Two other opportunities have recently come which I wish
to mention to our Co-Workers. One is this: There has opened to
me an opportunity to buy a certain station on the border, almost
in the very MIDDLE of the North American continent near San
Antonio, which could be increased to 200,000 watts of power, making
it the most powerful station in the Western Hemisphere. A station
with this vast power would come in just like a local station in
almost every part of the United States. If God opened the way for
us to OWN such a station I could use a half-hour or a full hour
EVERY NIGHT, in a continuous nightly evangelistic campaign, where
people in millions of homes in all 48 states could sit and hear the
unfolding of the Great Story, in logical sequence, night after
night. Think what Bible studies we could carry right into millions
of homes! Think of the great harvest of souls that would result--
NATION-WIDE! It would also cover all Canada, Alaska, and down into
Central America and even South America! Now while it would take an
amount running into six figures to buy it, this station can be
bought, for cash, for a fraction of the amount it would take to buy
any 50,000-watt station in the United States. And, aside from the
time we would use daily with the GOSPEL program, time could be sold
to reputable and clean commercial sponsors netting enough, above
all expenses, to retire the entire capital invested inside of three
years. After three years it would have cost us nothing. It would
enable us to send out over America the MOST POWERFUL EVANGELISTIC
CAMPAIGN IN THE HISTORY OF THE NATION! There never has been any-
thing like this. The facilities for 200,000 watts power are
already in this particular station, or available. With United
States stations rapidly following the movement to throw religious
broadcasts off the air in this country--well, perhaps this is
God's way of opening to us the most powerful avenue of all,
unaffected by what U.S. stations do! When Jesus said, "This Gospel
of the KINGDOM shall be preached into all the world for a witness
unto all nations, and then shall the end come." He meant "SHALL"
and all the powers of Satan cannot prevent! Now of course I do not
have a cent with which to buy this station. But, since God has
caused this offer to come to me, and since, in the near future,
this might be the ONLY means of carrying out Christ's commission,
He is able to have, among our Co-Workers, some one, or some two or
more who could join together to make it possible for us to purchase
this station. If so, God will impress the proper one, or ones, to
get in touch with me about it immediately, when I can give further
details which must for the present be kept in confidence. *** The
other was an offer from a large advertising agency to conduct a
daily 15-minute news-analysis over one of the large net-works
Coast-to-Coast, for a nationally-known sponsor, at a salary of
$1,500 to $2,000 per week. To accept this I would have to drop my
radio ministry to which God has called me. All the material-reward
in this world could not tempt me to do that. One soul converted is
worth more than a year's salary at that figure. Mrs. Armstrong and
I have dedicated our lives to Christ's service--our labor and
services belong to HIM, and are not for sale to the world. Satan
offered Christ the whole world. He refused the offer.
YOUR MISSION, AS WELL AS MINE
Is it not possible that the Church--and those true
Christians who compose the true Church--sometimes loses vision of
what its work really is? Jesus, the Head of the Church, gave us
our Commission--set us our example. Here is His first and great
commission! "Go ye into all the world, and preach the Gospel to
every Creature." (Mark 16:15). When He was 12 years old, Jesus
said "I must be about my Father's business." We, too, must be
about our Father's business.
What is God's business? It is the business Jesus started.
He was sent from God bearing a MESSAGE (Acts 10:36). And so "after
that John was put in prison, Jesus came into Galilee, preaching THE
GOSPEL OF THE KINGDOM OF GOD." Later He called His 12 disciples
together, "And He sent them to preach THE KINGDOM OF GOD and to
heal the sick." (Luke 9:1-2). Yes, the "law and the prophets"--
the Old Testament ministry--was UNTIL JOHN, but since that time
the GOSPEL OF THE KINGDOM OF GOD is preached (Luke 16:16). Another
time, Jesus "appointed other seventy also, and sent them two and
two before His face into every city and place whither He himself
would come. Therefore He said unto them, ... heal the sick that
are therein, and say unto them, 'The KINGDOM OF GOD is come nigh
unto you.'" (Luke 10:1-9). Then His final parting commission, as
He was ascending into heaven after His resurrection, was "Go ye
into all the world, and preach the Gospel." That is GOD'S
BUSINESS. Now Philip went out "preaching the things concerning the
KINGDOM OF GOD" (Acts 8:12), Paul "went into the synagogue, and
spake boldly for the space of three months, disputing and
persuading concerning the KINGDOM OF GOD" (Acts 19:8) and to
Gentiles only Paul "dwelt two whole years in his own hired house
(hall), ..preaching the KINGDOM OF GOD" (Acts 28:30-31). And Jesus
said, of OUR day and generation, in this 20th century, "This
GOSPEL OF THE KINGDOM shall be preached in all the world for a
witness unto all nations; and then shall the end (of the age)
come." (Mat. 24:14).
BUT....Jesus gave another parting command: "Behold, I
send the promise of my Father upon you: but tarry (remain) ye in
the city of Jerusalem until ye be endued with POWER FROM ON
HIGH." (Luke 24:49). And, "Ye shall receive POWER,..after that
the Holy spirit is come upon you: and ye shall be witnesses unto
me both in Jerusalem, ... and unto the uttermost parts of the
earth." (Acts 1:8). Henry Ford could not carry on his business
of building automobiles and tanks without men equipped with tools
and with power. The early Church was a Spirit-filled Church--
empowered with God's Spirit, which is His POWER for His business.
Then came the lapse into the middle ages--BABYLON--carnality--
darkness and error. Under Satan's sway, even the Protestant
reformation is scattered into a babylon of hundreds of differing,
disagreeing denominations, none of whom seems to have the full,
pure, complete GOSPEL OF THE KINGDOM--the pure original Faith
once delivered! And NONE of whom seems to move with the POWER of
the Almighty GOD! Now God's business can't be that of a single
man. It takes the combined team-work of ALL--and all empowered
by GOD'S SPIRIT! We may be few in numbers, but we can be MIGHTY
in the POWER OF GOD! We must have a REAL BURDEN FOR THE JOB TO
BE DONE--tremendously in earnest--this business must become the
CONSUMING PASSION of our lives! We must then FAST and PRAY, long
and earnestly and continuously, for wisdom, for guidance, for
GOD'S POWER. The RECEIVING and continual inflowing and filling
of God's Spirit is the POWER we need for His business. The GIFTS
of the Spirit (I Cor. 12) are the TOOLS for accomplishing God's
work. Study them. I am fasting and praying today. I do it often.
DO YOU? Now God is opening the way for the physical, mechanical
POWER of the most powerful radio stations. But we need FAR MORE
--we need GOD'S POWER in our lives--the power of His LOVE, FAITH,
power to overcome--yes, power to resist desires, and sacrifice
even money for HIS WORK! We need more FASTING and PRAYING. We
need a greater BURDEN for His great work. ** His work NEEDS, AND
MUST HAVE, INCREASED FINANCIAL INCOME! AGAIN THIS WEEK MONEY HAS
FALLEN CLEAR OFF AGAIN. JUST THE PAST FIVE DAYS OF THIS PUTS GOD'S
WORK INTO ANOTHER SERIOUS CRISIS. WE NEED $1,000 EXTRA BY RETURN
MAIL. That, dear Co-Workers, is YOUR PART. Can't you double, your
offerings, or perhaps send a much larger one than usual? Please
rush it AIR-MAIL. It's URGENT again! THANK YOU! I know you
will--and GOD BLESS YOU!
--HERBERT W. ARMSTRONG